How to choose the colours for your personal brand based on the message you want to convey

When you create content, you don’t just communicate through what you say.

You communicate through what you choose to show.

Through what you repeat.

Through what you visually maintain over time.

Before anyone hears your voice, they have already felt something just by seeing you.

Image is also a language

Every colour, every texture, every silhouette speaks. It speaks of how you are perceived. Of how you position yourself. Of what you allow others to project onto you.

Being approachable is not the same as being respected. Creating connection is not the same as creating authority.

Both are necessary. 

But they are not built in the same way.

Approachability: when you want them to see themselves in you.

There are times when you don’t need to impress. You need to make space.

Approachability does not seek to stand out.

It seeks to make someone let their guard down. It is built on simplicity.

From honesty. 

Visually, this translates into soft tones.

Beige.

Off-whites.

Earth tones.

Warm light.

There is no harsh contrast. There is no rigid structure. Everything flows.

And the message it conveys is clear:

“You can trust me.”

“There is no distance between you and me.”

This kind of aesthetic works when you share your story, when you speak from the heart, when you want someone not just to listen to you, but to see themselves in you.

The garments complement that message.

Clean lines.

Soft fabrics.

Colours that don’t distract, but rather support.

An outfit in neutral tones, such as a beige skirt and top, does not seek to take centre stage. It seeks coherence. And in that coherence, connection emerges.

Authority: when you need them to believe in you

There are other moments when simply connecting is not enough. You need to assert yourself. Authority does not ask for permission.

It is clarity.

Visually, this changes. Contrast emerges.

Structure.

Intention.

Blacks.

Greys.

Deep blues.

Defined lines.

Here, not everything flows. Here, it holds firm. And the message is different:

“I know what I’m doing.”

“You can trust my judgement.”

This kind of aesthetic works when you teach,when you lead,when you sell. When you don’t just want to be liked, you want to be chosen.

The garments, once again, are not casual.

A structured waistcoat.

A pinstripe.

Trousers that make a statement.

It’s a way of occupying space without having to explain it.

The real key: not choosing, but integrating.

It’s about expressing each part at the right moment.

Not always delicate. Not always firm.

You have to move.

First you connect. Then you position yourself.

We don’t design clothes. We design presence.

There’s something that’s rarely said:

Your clothes don’t define you. But they do amplify the image you project.

That’s why choosing how you present yourself isn’t superficial.

It’s strategic.

At MEUKERHOOD, we design to celebrate women who have forged their own identities.